An SSP is software that lets publishers sell display, mobile and video ad impressions to potential buyers – automatically and in real time. This includes ad exchanges, networks and demand side platforms (DSPs), giving publishers greater control of their inventory and CPMs.
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Each tier of the auction possesses specific settings like the size of the ad spot and its exact platform attribution (a streaming service, website etc).
Este proprietário por uma empresa deseja elaborar uma campanha do vídeo do Google de modo a garantir qual as vizinhos pensem nessa marca nos momentos por tomada por decisões. Qual objetivo de marketing se conecta a tal meta?
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Ad Served to Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s site to serve the advertiser’s ad to the user’s browser or app.
First of all, RTB is a form of programmatic buying. Although RTB is the most beneficial technology for all ad tech players now, this is not the only existing programmatic method you can use to buy digital ads.
The bidding happens autonomously and advertisers set maximum bids and budgets for an advertising campaign. The criteria for bidding on particular types of consumers can be very complex, taking into account everything from very detailed behavioural profiles to conversion data.
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Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a user sees the same ad).
RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities.
Qual é a vantagem de recorrer aos parceiros de vídeo do Google de modo a executar uma campanha de vídeo usando uma meta por reconhecimento?
Explore nossa biblioteca ampliada do modelos totalmente personalizáveis de modo a se adequar a qualquer campanha do marketing ou objetivo por Empreendimento.
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